Friday, May 27, 2011

Google & Mobile Search

Search engine giant Google owns 98.29 per cent of the global mobile search market, according to new research. The statistics, collected by market research firm StatCounter, found that in July, Google had almost complete ownership of the mobile search engine industry. In contrast, Yahoo claimed 0.81 per cent of mobile queries, while Bing notched up 0.46 per cent of searches.

"Google's position looks pretty strong as well. Its own Android platform is gobbling up market share at the moment and it already has a foothold in other strong mobile platforms like Apple's iOS," wrote Seth Weintraub on CNNMoney.com.

The news of Google's Mobile Dominance comes after the firm's CEO Eric Schmidt revealed that the company were concentrating on the mobile search market.

Speaking in April, Schmidt said:

"One of the thing I’m most proud of in the next few years, more than a billion people will get mobile phones who have never had a mechanism of communication outside of their village. Outside of the US we’ve worked hard on SMS search. Also [we] have a feature phone focus around these browsers. Most people in the future will access internet mostly from mobile device.

"We operate with the assumption people will carry with them a mobile device at all times, and that there are applications we can build/people will build on our platform that will allow people to be more productive, more fun."

The news of the market share comes a week after Google revealed it would be discontinuing production of its Nexus One mobile handset.

Monday, April 18, 2011

Local Search Marketing

I'm currently writing a business plan to focus on Local Search. Below are statistics on the importance of Local Search Engine Visibility.

  1. 73% of all online activity is related to local content (Google)
  2. 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)
  3. 66% of Americans use local search to find local businesses (Comscore)
  4. 54% of Americans have replaced phone books with internet and local search (Comscore)
  5. 43% of search engine users are seeking a local merchant with the intent of buying offline
  6. 41% of consumers say they use a location in their search – “auto repair in Las Vegas”
Thank You for reading and be sure to visit www.LorenzoCreazzo.com